AmeriCheer Welcomes ECDA to Family

Westerville, OH and South Hill, VA

(March 10, 2010) – Furthering its strategy of delivering outstanding cheerleading and dance events, AmeriCheer, Inc. President and Founder, Elizabeth Rossetti, is pleased to announce that AmeriCheer, based in Westerville, OH, has acquired Eastern Cheer and Dance Association (ECDA). ECDA, based in South Hill, VA, was founded by Janice Cutler and has been in operation since 1981.

United as one, AmeriCheer and ECDA are committed to promoting safety, self-confidence, and teamwork among its clients in order to mold these aspiring athletes into tomorrow’s best cheerleaders and dancers. AmeriCheer and ECDA share similar core values and an excellent reputation and have been independently successful in the industry for over 25 years. “We wanted to join forces with a company that holds the same standards and philosophy as we do,” says Rossetti. “I have known Janice and Kim for many years and have always had a great deal of respect for them both. We are confident that the collaboration of these two companies will create the ultimate experience for both cheerleaders and dancers!”

This strategic partnership will strengthen the programs and brands while providing new opportunities for current and future clients. ECDA’s customers will be able to take advantage of AmeriCheer’s valuable rewards program, Cheer Bucks and Dance Dollars, along with qualifying for the All-American Spirit Team Specialty Events.

With a combined 54 years in the spirit industry, the melding of companies will prove to strengthen both brands and bring many new and exciting ventures to the spirit industry. One such venture is the new DC Extreme National Championship to be held at the Gaylord National Hotel and Convention Center in January 2011.

“When I first met Liz, she instantly became one of my favorite people in the industry,” said Kim Dornak, President of ECDA. “She and I have formed a great friendship over the past several years, and it’s an honor for me to work with Liz and the rest of the amazing staff at AmeriCheer.”

The ECDA office and headquarters will remain in South Hill, Virginia with its knowledgeable and talented staff. All of the same ECDA Home Office Staff will remain in place and continue to provide excellent customer service expected from ECDA.

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